LG is that the whole that’s delightfully good. “Life’s Good” slogan, and futurist brand are a good illustration of what we have a tendency to indicate.
Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is supported on; with the capital letters L and G positioned within a circle to center our ideals particularly else, humanity.
The image mark stands for our resolve to determine a long-lasting relationship with, and to attain the best satisfaction for our customers.
The letters “L” and “G” during a circle symbolize the planet, future, youth, humanity, and technology. Our philosophy is predicated on Humanity.
Also, it represents LG’s efforts to stay shut relationships with our customers round the world. The image mark consists of 2 elements: the LG brand in LG gray and therefore the conventionalized image of a personality’s face within the distinctive LG Red color.
Red, the most color, represents our friendliness, and conjointly provides a robust impression of LG’s commitment to deliver the simplest.
Therefore, the form or the color of this image mark mustn’t ever be modified.
Our brand is that the elementary visual expression used to identify LG. It expresses the standard and class that’s the hallmark of our product. It’s straightforward, fashionable and distinctive. Consistent and correct usage of the emblem is completely essential.
The emblem is symbolic of our steadfast name for excellence; so, any variation of the emblem diminishes the visual identity of LG natural philosophy and its product.
We have two versions of our logo: corporate logo and 3D brand.
The updated 3D brand retains the heritage and equity of the company brand, whereas orientating with our new positioning.
It absolutely was redrawn to strengthen the visual impact of our image mark and facilitate communicate our attributes.
LG‘s been showing off versatile displays for some years already, however the company’s latest version is actually processing our minds. The South Korean firm proclaimed a brand new 18-inch OLED show that rolls up sort of a newspaper on weekday sooner than CES.
Beyond the rollable show, the corporate conjointly has lots of new OLED styles to show off. The features consists of huge 65-inch and 77-inch UHD OLED TVs.
LG conjointly unconcealed a paper-thin 55-inch show with the electrical circuits put in on an individual basis, and a 55-inch double-sided screen capable of showing completely different pictures on all sides.
In the LCD department, the corporate unconcealed a brand new borderless show. LG conjointly proclaimed a 25-inch curvilinear LCD meant for installation within cars, together with a smaller 10.3-inch version that works if you’re sporting gloves whereas driving.
LG is going to show all this and a lot of later within the week once CES extremely kicks off, and we tend to make certain swing by the company’s booth for a more in-depth look if we get an opportunity. We can’t wait to visualize out that rollable show for ourselves.