Microsoft as a tech firm has been an absolute giant when it comes to the world of technology.
The company over the last 40 glorious years has been innovating their way through the markets and has been coming out with update after update which has surprised us time and again.
The company is a traditional software firm and is known for their amazing work in the world of software technology, however they have recently been tiptoeing into the markets of hardware too.
Microsoft has been a company which has come out with a large number of hardware devices all of a sudden, and has been bringing in some of the most incredible innovations in the markets.
The company has been coming out with a large number of releases in the recent times, and the latest that we hear from them, the Microsoft Lumia series of devices have not been doing so well.
This has been a trend that had been observed ever since Nokia owned the Lumia division.
The company has been bringing in changes in the way the markets work, and has been revolutionizing the world of technology as we know it to be.
Microsoft’s biggest efforts were around the release of the Lumia 950 and Lumia 950 XL back in the month of October last year.
The two Lumia 950 phones signified a conscious effort on the part of the company’s strategy to have the Lumia markets boosted, but nothing really worked.
Now that we stand six months post the announcement of the phones, the picture has become a lot clearer.
While Microsoft had lost out on a large number of their market share earlier on, the company suffered a major blow when the numbers came out.
In July 2015, it was revealed that the Microsoft Mobiles had bled out close to 8 Billion USD, and the firm had suffered major losses, resulting eventually in the axing of close to 7800 people.
In January of this year it was brought to light that the company has lost out over 50% of their market share in 2015.
It is a serious time for Microsoft to now reconsider their strategies. It appears that the company is not doing away with the Lumia phones just yet.
While there had been rumors of the same, the company is now planning to have them as a business class offering. Only time can tell what the future holds for Microsoft Mobiles