Motorola has been a pioneer in the concept of fingerprint scanner in 2011 with the Atrix 4G smartphone but has been slow to implement it. Since last year, almost all Android flagships have this technology implemented.
This will change in 2016, however Chen Xudong, vice president of Lenovo China and president of Lenovo Asia and Pacific, said all phones from the Moto line that will be launched this year, will have fingerprint sensors. This is a significant change compared with the devices already launched by Lenovo, but surely will delight fans.
We wrote a few days ago that Motorola that will no longer exist independently of Lenovo and now it is official. Lenovo will keep the Moto name, for the products that have made a good impression lately, but all Moto smartphones will be branded Lenovo. Motorola CEO, Rick Osterloh, said that he will leave Motorola aside and concentrate on Moto. The Moto line will be complemented by Lenovo Vibe and the fate Moto E and Moto G will remain uncertain. Anyway, the people at Lenovo say they have not used the Motorola brand specifically on its products since the Moto X, launched in 2013, even if it appeared in their promotional methods.
Motorola Mobility Division will assume responsibility for the entire sector of smartphones. Basically, Motorola Mobility will continue to exist as part of Lenovo as a designer. Osterloh says this consolidates two great brands, which will cover a larger market segment with Vibe devices for those who do not need high-performance smartphones and therefore expensive.
In 2000, Motorola was thriving, with 150,000 employees worldwide. But 2008 got company on the losses that were exacerbated by the economic crisis substantially reducing innovations. As a result, in 2010 the company is divided into Motorola Solutions (focused on radio technology) and Motorola Mobility (focused on mobile technology). The latter was not successful, and Google took it for $12 billion in 2011. It turned out that Google only wanted Motorola for the patents it had registered at the time. In 2014, Motorola is taken over by Lenovo for an amount less than ten billion dollars, which anticipates the inevitable decline.
A number of analysts argue that Lenovo’s decision to bury the brand Motorola is positive. If Lenovo wanted to quickly earn some money from the attachment of customers to the brand, it should have kept the name, but the decision shows that this is not the purpose.