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One Billion WhatsApp Users And The App Will Still Remain Free

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WhatsApp has really proved to Facebook that it was worth the 19 billion that the company paid back in 2014 to acquire it.

From 600 million users back then, the company has seen an incredible user headcount boom, putting the total score to an astonishing one billion users across the globe.

Surprisingly, even after Facebook imposed an annual charge of $0.99 a year as subscription charges, the number of users has not decreased at all, despite every source around the world proving that a chargeable WhatsApp would not be acceptable to everyone.

It is worthy to note that the application is one of those that has managed to remain ad free even though it has such a huge user count.

The app could have made billions just by posting ads in the app, and businesses would have actually fought to reserve a space at the application screen, but co-founder Jan Koum has kept his word of keeping the application ad free.

It remains the same Without doubt. Facebook creator Mark Zuckerberg is alright with WhatsApp remaining a free app, although he wishes that the application be used completely free of cost and tht is exactly has been able to achieve over the years.

WhatsApp is an untouched source for leads for the companies across the globe. Unfortunately, the app does not allow ads, but if it did, the number of ads would have been much more than what Facebook gets and a lot of users would have clicked on the ads.

Analysts state that in this scenario, the 1 billion users,  if they were to view or click ads could have bagged WhatsApp millions of dollars each week, making it the highest earning app in a single week’s time.

Well, this is’nt really the case, so we are left with no ads here, but in the words of the Facebook CEO, the scope of services will be extended to various businesses across the globe so that these companies will be able to keep in touch with their user base.

The good news is that the user’s fee will be completely waved off. The businesses might have to pay, but what the rate would be is still unknown.