At the moment, Ripple (XRP) is a unique cryptocurrency in terms of applicability and no other crypto appears to match it. Even more, Ripple (XRP) is more and more adopted by financial institutions and banks but should not limit to those because it can become a payment method in other fields of activity, as well. For example, Ripple (XRP) could be adopted by Starbucks in the near future.
Starbucks gets more than 30% of its orders through its Starbuck app for iOS and Android.
Because the clients of Starbucks are already used to ordering and paying with electronic payment methods, Starbucks could adopt Ripple (XRP) with ease.
Howard Schulz, the CEO of Starbucks, considers cryptocurrencies as the future of electronic payments, in general, and thinks that Ripple (XRP), in special, can bring a considerable plus of value for Starbucks.
2 aspects why Starbucks may indeed adopt Ripple (XRP) as a payment method by the end of 2018
The continuous increasing of Ripple’s reputation
Ripple (XRP) is slowly but steadily gaining more and more reputation and Ripple (XRP) could become the top cryptocurrency of 2018.
Besides, its recent deals with huge international financial institutions and banks, including Western Union and the Saudi Arabian central bank, will positively impact on Ripple (XRP) adoption rate and price in the future.
Adopting Ripple (XRP) would bring to Starbucks a considerable influx of new customers coming from the cryptocurrencies market.
If Ripple network will keep on growing up and signing new important partnerships, then big investors will come into play and, then, big companies such as Starbucks may adopt it.
A Ripple app similar to LitePay would make the XRP be adopted widely
Starbucks and other similar companies may be forced to go with the wave and adopt cryptocurrencies by the end of 2018.
Litecoin (LTC) has LitePay, so would be smart for Ripple to develop a RipplePay app to permit XRP users to pay for goods and services.
Merchants and service providers would accept the app as an electronic payments app because the very characteristics of the Ripple network, such as instantaneous and low-cost transactions, will benefit both the merchants and the clients.
In conclusion, Ripple (XRP), even though it still targets banks and financial institutions, could be a useful cryptocurrency in other fields of activity. So, if Ripple (XRP) could be adopted by Starbucks or a similar big retail company, many others will follow, therefore, Ripple (XRP) will gain more popularity and value against the USD.