Snapchat is currently planning the launch of its very first full-fledged developer platform called Snapkit.
The prototypes of the platform show that it will allow other apps offer a “login with Snapchat” option, use the Bitmoji avatars that it acquired and also host a version of Snap’s full-featured camera software.
More sources have already confirmed that Snap Inc. is currently in the talks with a few app developers to integrate Snapkit.
Bitmoji has offered a keyboard full of your avatar in different scenes, Snapkit could make it easier to add yours as stickers on photos or in other ways in third-party apps.
Seeing them across the mobile universe could inspire a more significant amount of users to create their own Bitmoji lookalike.
Snapchat is correcting its strategy
Snapchat is currently making a significant course correction in its strategy after more years in which it rejected outside developers.
Back in 2014, unofficial apps that let users save Snaps but required their Snapchat credentials caused more data breaches. As a result, the company reiterated its ban on using them.
It also shut off sharing from a popular third-party music video sharing app called Mindie.
Snap’s terms of service still say “You will not use or develop any third-party applications that interact with the Services or other users’ content or information without our written consent.”
Snapkit will change things for developers
Until now, Snapchat had not created functionality that developers could use in their own apps, and it seems that Snapkit is set to change this.
It’s not known when it will be announced or launched or who will be the developers who will take advantage of it.
But considering the fact that Snapchat is slipp8ing to its lowest user growth rate ever after it was pummeled by competition from Instagram and Facebook the company will definitely need more than an animal face filter to get back into the spotlight.