Loot boxes have been like a plague to the gaming industry with more and more developers adopting them because it’s a fast and simple way to generate more revenue with their games. The problem here is that these loot boxes are basically gambling machines because players never know what they are going to receive and the loot boxes are designed to get players to keep investing real-life money in order to buy more and more loot boxes.
EA Executive Claims Loot Boxes are “Surprise Mechanics”
EA is the company that pushes these loot boxes in all of its games and this is why EA is hated by most gamers with the “r/gaming” community on Reddit even vowing to never pre-order a game from EA ever again. The reason why we are talking about EA and loot boxes today is that Kerry Hopkins who is EA’s VP of legal and government affairs has claimed that loot boxes are actually “surprise mechanics”.
Why EA Uses Loot Boxes
Kerry Hopkins was questioned by the Scottish National Party MP, Brendan O’Hara, about the use of loot boxes and getting players to spend real-money for random rewards to and the EA executive responded with the following statement:
“We do think the way that we have implemented these kinds of mechanics – and FIFA of course is our big one, our FIFA Ultimate Team and our packs – is actually quite ethical and quite fun, quite enjoyable to people.
“We do agree with the UK gambling commission, the Australian gambling commission, and many other gambling commissions that they aren’t gambling, and we also disagree that there’s evidence that shows it leads to gambling. Instead we think it’s like many other products that people enjoy in a healthy way, and like the element of surprise,” added Kerry Hopkins.
Let’s hope that all other game publishers notice how much backlash EA is getting for implementing loot boxes in its games and decide to go a different path, especially since EA has now managed to turn the entire gaming community against itself.