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Twitter is Testing New “Hide Replies” Feature in the US and Japan


One of the reasons why Twitter has became such a popular social media platform is the fact that the developers are constantly introducing new features and software tweaks that are enhancing the overall performances. For example, Twitter has been testing a new feature that makes it possible for users to hide replies in their threads. This feature has been in the testing phase beginning July 2019 and it was tested in Canada. Now, Twitter has decided to start testing out the new feature in Japan and the United States.

Twitter is Testing a New Feature

“To give people more control over their Twitter experience we’ve developed different features over the years – from block, muting keywords and accounts, to notifications filters – so that everyone can tailor their experience to make Twitter work best for them. Earlier this year we started testing a way to give people more control over the conversations they start. Today, we’re expanding this test to Japan and the United States,” said Twitter in a new blog post.

Test Results

The developers who are in charge of Twitter have also decided to reveal the results of the testing phase that took place in Canada starting July. Here is how being able to hide replies in threads has impacted users on Twitter who had access to this feature:

  • People mostly hide replies that they think are irrelevant, abusive or unintelligible. Those who used the tool thought it was a helpful way to control what they saw, similar to when keywords are muted.
  • We saw that people were more likely to reconsider their interactions when their tweet was hidden: 27% of people who had their tweets hidden said they would reconsider how they interact with others in the future.
  • People were concerned hiding someone’s reply could be misunderstood and potentially lead to confusion or frustration. As a result, now if you tap to hide a Tweet, we’ll check in with you to see if you want to also block that account.