Fortnite is the world’s most popular game and therefore, it shouldn’t come as a surprise to anyone that third-party companies are trying to make profits off it. However, a UK based company took things to the next level when it organized a Fortnite themed live even without even asking Epic Games for permission. The event was a disaster and Epic Games is now suing the company for damages done to its brand.
Fortnite Live Event
The company that organized the Fortnite live event is called “Exciting Events” and the event was located in the UK. Everyone who wanted to attend the event had to pay a fee of $15-$25 and the only thing that they were offered was a bank of PCs where they could play in a tourney with their friends. To make things even worse, Exciting Events charged people a cash fee in order to play the game on the PCs. Keep in mind that Fortnite is a free to play game.
Epic Games Sues the Event Organizer
Obviously, Epic Games who is the maker of Fortnite didn’t like that Exciting Events has created a Fortnite event without even asking for its permission. Not just that, but the event was a failure and it tainted the Fortnite brand.
“The quality of our player experience is incredibly important to us, whether it’s inside the game or at official public events like last year’s Fortnite Pro-Aim. Epic Games was not in any way associated with the event that took place in Norwich and we’ve issued a claim against the organizers in the High Court of London,” said an Epic Games spokesperson.
The Event is Now Shutdown
“Epic games, the owners of Fortnite, have now forced the shut down of the two pre-booked future Fortnite Live Events. These proceedings by Epic Games has had a catastrophic impact on the company’s ability to trade, which has forced Exciting Events Limited to cease all trading activities immediately and the director of Exciting Events will now seek to limit the losses to third parties as far as possible,” said Shaun Lord who is the owner of Exciting Events.