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Instagram Update Introduces New Shopping Features


Instagram is always improving through new updates and the developers who are in charge of the app have just announced that a major one is rolling out right now. The new update introduces three features that will make it easier for users to shop for products directly through the app. The timing seems just right because the Holiday Season is just around the corner and there are lots of companies and social media influencers who sell their products via Instagram.

Instagram Update

As previously mentioned, the new update is already rolling out and we advise all Instagram users to keep an eye out at their notifications panel because the update should arrive any time now. In addition, users should make sure to download it via Wi-Fi and not through mobile data.

Three New Shopping Features

  • Collection

The first shopping feature that Instagram users are going to notice is called Collection. This feature makes it possible for users to save products and to purchase them all at the same time. Products will automatically be stored in collections when a user taps on a product tag while watching a Story from their newsfeed and then selects the “Save to shopping collection” option.

  • Video Shopping

The coolest shopping feature that is being introduced alongside this new update lets Instagram users shop for their favorite products that can be found in videos. All Instagram videos that advertise products will feature a shopping icon on the bottom left side that users can tap on in order to see the price tags.

  • Business Shopping

The last feature that the new update contains is focused on helping businesses. This feature gives business profiles the option to feature a shop tab that directs users towards a feed of product images on which users can click on and get additional information.