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Instagram Will Use AI Technology to Detect Online Bullying


We previously reported that Instagram’s co-founders have decided to leave the app because they didn’t like the direction that Facebook was taking Instagram to. The departure of Kevin Systrom and Mike Krieger left us wondering what will happen to Instagram now that they are gone, but Facebook didn’t waste any time and replaced them with Adam Mosseri.

Adam Mosseri is now the head of Instagram and his first action in this position has been announced today. Adam Mosseri announced that Instagram will start using special AI (artificial intelligence) technology that can detect online bullying in photos.

Instagram Starts Detecting Online Bullying

“While the majority of photos shared on Instagram are positive and bring people joy, occasionally a photo is shared that is unkind or unwelcome. We are now using machine learning technology to proactively detect bullying in photos and their captions and send them to our Community Operations team to review,” said Adam Mosseri.

Facebook Also Announces Anti-Bullying Tools

We should mention that Facebook which is the parent company of Instagram has also announced its own set of anti-bullying tools. The new tools are letting Facebook users remove “troll comments” from their newsfeeds and photos. Not just that, but Facebook users will also be able to hide comments that they find offensive and even report them on behalf of the victim.

Facebook is probably testing out the new anti-bullying tools and if they are successful and help make the community better, then we shouldn’t be surprised to see them arrive on Instagram as well.

Instagram Communication Leader Speaks Out

“An example of a bullying tactic that the photo technology detects is comparing, ranking and rating images and captions, such as split-screen images where a person is compared to another person in a negative way,” said Fiona Brown who is the Lead for Communications at Instagram when asked about the new anti-bullying technology.